this is just the tip of the iceberg...so much more lies below the surface
In 2006, I was 9 years old and in the 4th grade.
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was the hot social platform for kids at the time, one of the first of its kind.
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You could play games, chat with other penguins, and buy stuff to decorate your igloo.
Even have a made-up pet called a Puffle.
Pretty sick setup.
Some of my classmates wanted to get online after school and hang, so I made an account that afternoon.
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My username was filet89
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Because I had eaten filet mignon for the first time recently and I thought it sounded cool.
89 seemed like a cool number for a wide receiver or tight end on a football team
(shoutout Chad Lewis, former Philadelphia Eagles Pro Bowl tight end).
So once I logged on, with all that freedom at my fingertips, what did I do?
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I said fuck
A lot. ​​
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Like, a day long ban turned into a week long ban eventually turned into a 50+ year ban.
I've always been bold and outspoken.
but over the last 2 decades I've expanded my vocabulary and harnessed that passionate voice.
Time and place for everything, I guess.
I’ve learned how to communicate with wit and tact, not just for shock value.
I’ve learned how to not only grab attention, but how to hold it.
But that same fun-loving spirit remains -
always smiling, laughing, thinking, pulling references out of nowhere, and trying to get others to do the same.
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That's what drove me to a career in advertising.
Outside of the box thinking. With some much needed structure.
Seeing what makes someone tick, and targeting it strategically.
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